![How to Engage NexGens?](/content/images/size/w720/2024/04/guerrillabuzz-crypto-pr-7NOmawJyJfg-unsplash-02-204.png)
How to Engage NexGens?
Two days before the year ended, I received a call from the shareholder and CEO of a billion-dollar, third-generation convenience store conglomerate. I could hear the weariness in his voice as soon as he started talking. It was something I had grown to recognize in my years of working with